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Joboffer dated from 07/06/2017

User Acquisition Manager (f/m)

Marketing / PR




Company data

Karlstraße 45a

76133   Karlsruhe

Job description

User Acquisition Manager (f/m)

At Fluffy Fairy Games you will...
 take ownership of everything you do. Be in an unique environment, a true no-bullshit meritocracy where your skills and efforts really make a difference. Build fast and ship faster. Try hard and learn harder. Grow with every problem encountered. Be paid at industry level. Have access to management all the time.

And you will not... get your game killed in an intransparent gate process. Wait a week for a management decision. Compromise on a viable idea because of somebody else’s gut feelings. Be surrounded by interns who shoulder much of the actual work without real pay or a chance to land a job. Watch the lead engineer fiddle about for days in search of a perfect solution if a solid hack would have solved the problem. Et cetera. You get the picture.


  • Ensure a successful representation of our mobile game Idle Miner Tycoon in the App Stores
  • In collaboration with our data analysts, you will be developing data sets to identify possible campaign opportunities and make recommendations on further testing 
  • Iterate and optimize our UA campaigns based on results quickly
  • Optimize targeting, marketing spend, bids and budget allocation
  • Define market entry strategies in coordination with our Marketing Director
  • Analyze and report KPI performance to company and management on a regular basis
  • Paid acquisition activities on our social platforms (main focus on Facebook)



  • Passion for games, especially mobile games
  • Highly motivated and open-minded, well-organized work approach
  • Advanced knowledge of Excel and strong analytical skills
  • Experience in digital performance marketing and user acquisition campaigns
  • Experience with R and/or ASO is a plus


Join our team in Karlsruhe & continue your career with us in Berlin starting January 2018. We offer free fruits & snacks, a lot of Club Mate and coffee!

Please send your full application (CV, cover letter, work sample, certificates) to Sophie at

Contact Person

Sophie Brügmann

Executive Assistant

Karlstraße 45a

76133 Karlsruhe

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