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Joboffer dated from 07/13/2018

Brand Marketing Manager (f/m/div) for MMORPG Crowfall

Marketing / PR




Company data

Wilhelm-Wagenfeld-Str. 22

80807   München

Job description


  • You develop the marketing product strategy and the communications vision together with the product management and games development team
  • You define target groups optimized for marketing, conducting segment and market analyses, communicating core messages and USPs
  • You determine potential, research and define touch points
  • You determine relevant channels and their weight
  • You recommend the key emphasis of marketing (based on country) and sequence of international roll-outs for products
  • You prepare concepts for campaign, manage and execute them, including online marketing activities
  • You closely cooperate with all marketing teams and other departments
  • You work diplomatically and at long distance with the MMORPG developer/rights holder, who is based in the USA
  • You research the market and continually observe and analyze the market
  • You monitor, manage and brief external and internal agencies and service providers



  • You have successfully completed training or a degree in marketing
  • You have several years of professional experience, including relevant experience with MMORPGs
  • You have an analytical and conceptual mindset coupled with practical strengths in execution
  • You are a confident negotiator at various levels through to closing the contract
  • You have confident command of MS Office products and working with data warehouses
  • You have a gaming affinity, passion and commitment to the game
  • You have distinct customer and service focus
  • You have high motivation and execution strengths
  • You are a transparent, communicative team player
  • You have excellent writing and speaking proficiency in English
  • You are willing and open to travel to the US occasionally to meet the game developers



  • Regular Training & Development

  • Regular Hire a Friend

  • Free Refreshments

  • Company Bistro

  • Gym Cooperation

  • Regular Socializing & Events

Contact Person

Carola Knerr

Personalreferentin Recruiting und Personalmarketing

Wilhelm-Wagenfeld-Str. 22

80807 München

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