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Joboffer dated from 09/25/2021

Head of CRM (m/f/d)

Marketing / PR




Company data

Behringstra├če 16b

22765   Hamburg

Job description

We need support at our location in Hamburg at the earliest opportunity and are looking for a Head of CRM (m/f/d)


  • You create & define the CRM strategy for the gamigo group, and lead a team to increase customer retention, engagement, monetization and reactivation  
  • You enable the CRM team to achieve common strategic goals and are responsible for the set-up & coordination with other stakeholders and departments  
  • You develop and unify the approach to all customer initiatives throughout different functions, evaluating and enhancing the end-to-end customer experience across multiple channels and customer touch points  
  • You take ownership to automate our communication across the various customer      touchpoints to bring our Customer Lifetime value to the next level  
  • You enable the team to plan campaigns while taking every single customer      touchpoint into account to create an awesome customer experience  
  • You are responsible for budgets & forecasting and assure that the reporting of      relevant KPIs is up to date  


  • Experience in leading a team in a dynamic environment  
  • Understanding of Gaming Communities and Geek Culture is a plus  
  • Profound professional experience in CRM, Email Marketing, Re-targeting and Customer Lifecycle Management; (ideally 3-5 years)  
  • Strong communication skills as well as a goal-driven and team-oriented working style 
  • An affinity for numbers and very good analytical skills, paired with the ability to find creative solutions, as well as a high level of initiative and reliability  
  • Deep understanding of CRM tools, Social Media and related KPIs  
  • Experience with Exponea is a plus
  • A good technical understanding and the ability to translate CRM requirements into technical tasks   
  • University degree in Economics, Marketing, Digital Media or related fields  
  • Fluent in English; any other European language is a plus  


An  exciting and forward-thinking workspace is waiting for you, offering lots of  creative freedom and prospects for personal development. In our intercultural  and dedicated team, you can work independently and will have the chance to  initiate varied projects.

Be part of a growing international team in a unique industry and work in a friendly atmosphere with motivated colleagues.

  Your contact person for this position is Mara Dinulescu.

Contact Person

Mara Dinulescu

Senior Recruiting Manager

Behringstra├če 16b

22765 Hamburg

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